As part of my research I decided to look at previous Axe and male body spray commercials as it may give me some ideas to enhance my idea already.
The first advert I looked at was an Axe advert,
http://www.youtube.com/watch?v=I9tWZB7OUSU
In this advert the male is on a deserted beach from where he begins to spray the body spray and all of a sudden your typical average slim woman comes running out from a far away place in not many clothes run to follow the scent. Apart from theres more than one lady-There are hundreds. The slogan this advert uses is "SPRAY MORE, GET MORE." So the more Axe you spray, The more sexual attention you get.
