The second advert I looked at was another axe advert

http://www.youtube.com/watch?v=ZrAFWstPZdM

In this advert it has angels falling from everywhere. Everyone is amazed by them and they all fall at separate times. However they all end up surrounding the guy (The one who is topless in the photo.) They then all smash their halo's as a sign of rebelling as if their throwing away being an angel and offering them selves to him. The slogan is in a different language which I did not understand but I think its trying to send the message out that by using Axe you can have who ever you want.